out with the old, in with the new

i don't really care for this constant reminiscing of how great music was 4, 5, 6 or whatever decades ago.
i have always thought the beatles wouldn't tell their same success story if they had been a band trying to make their way today.
they had it very easy.
for starters there was no internet. so it was pretty much what you heard on the radio or whatever your brother, sister, neighbour, cousin, friend was listening to that you got to listen. yes. even if you were a rebel and refused to follow the flow. you were still following one. a smaller one but a flow. because there was no where else to turn to.
today millions of bands prove to be equally good, equally inventive, just as music-lovers as the rest... and they all want a spot in this very competitive market.those who achieve popularity in spite of the huge boundaries set today deserve real recognition.
they could have also become big decades ago, against a max of 30 popular bands and being played constantly over and over on the only radio station in town.
let's also remember the amazing beatles started as teen idols driving preppy young girls crazy much like the jonas brothers today. oh yes. they were commercial too. that opened many doors.

like i said i don't care for this reminiscing. out with the old in with the new.

that phrase may be appropiate for my previous point. however obsessed as i am with consumers and their behavior i have lately realized how far from true the phrase really is nowadays.
apparently we are not too much into buying new stuff anymore. and keeping the old is turning to be a great investment.
recession result or not the world is being transformed by our consumption models.
SHARING IS THE NEW BUYING.
why buy something new if i can trade with the one next to me and receive something "new" (not per se but it would be new FOR ME at least)and when i'm tired of my item i can just trade again.
that's why we hear now. no more renting cars. let's share cars. zipcar anyone?
i read an article in the new york times in which tweens explained how they traded clothes with their friends instead of buying new ones, this way they saved and still wear new clothes. let's all say: good bye abercrombie!
but my favorite one is without doubt a website promoting shared-jewerly among brides to be. apparently jewelry for your wedding should be amazing. which explains why it is totally overpriced. but what is the point if you are never using it again? just share it. and get the chance to wear jewels that would put that cool diamond from titanic (the one that caused all the 3-hour-mess just to get thrown into the ocean in the end) to shame. (http://www.adornbrides.com/ just in case you were interested)

is this a serious shift or just a fad?


xo
.petite eloïse.